The Hybrid Shop (THS) has named Jen Martin marketing director, adding to the company’s team. Martin has more than 10 years experience in marketing and business development.
“Jen’s experience makes her an ideal fit to help us continue our commitment to the development and delivery of innovative, results-oriented marketing campaigns that enhance our relationships with our dealer partners and give them the tools to maximize the business value and benefits they generate by serving the HEV market,” said Judy Curry, THS’ chief marketing officer.
In her role with THS, Martin will oversee the company’s day-to-day marketing activities as well as plan and implement strategic marketing projects to help THS.
As part of Martin’s first official duties, she’ll be accompanying the team to the SEMA Show in November, THS said.